Digital Intelligence

Your booking engine, chatbot, and Google presence — graded every day.

DeepBench scans every public-facing digital touchpoint at your property and compares it against your comp set in real time.

What we measure

Every public-facing digital touchpoint, every day.

Booking engine

Speed, clarity, upsell prominence, and funnel drop-off points.

Chatbot behavior

Does your chatbot convert — or does it redirect guests to OTAs?

Rate parity

Across OTAs, metasearch, and direct. Real-time parity and compression alerts.

Google Business Profile

Completeness, freshness, and response-rate to reviews.

AI-search visibility

Citations in ChatGPT, Perplexity, and Gemini for the searches your guests actually run.

Confirmation & pre-arrival email

Scored for upsell prominence, personalization, and upgrade offer timing.

What you get

Ranked, dollarized fixes — not a 40-page audit PDF.

Digital ROS

A weekly 0–100 score trending the digital side of your revenue opportunity.

Ranked fixes

Sorted by dollar impact. Not an alphabetical to-do list. Not a priority-all-5 PDF.

Parity alerts

Real-time alerts the moment an OTA goes out of parity with your direct rate.

Comp set benchmarking

Add-on: 5 competitor properties scanned daily against the same rubric.

Technical hygiene

Meta descriptions, schema markup, featured-snippet performance, and Core Web Vitals.

Ships standalone

Starts at $299/property/mo flat on Scan — or baked into every higher tier.

Digital findings, rendered three ways.

A scored interaction, a coaching action pre-written for the manager, and a real-time alert — rendered here with sample data shaped the way Deep Bench ships them.

Overall QA

64/ 100

Rubric

Digital ROS v2

  • Rate parity vs. OTAs 55

Agoda showing $12 lower on 2 room types

  • Booking engine speed 88
  • Upsell prominence 42

Suite upgrade buried two clicks deep

  • Confirmation email 78
  • Google profile freshness 70

Draft email

Parity break + upsell placement — Moxy Portland

Chris — parity has slipped on Agoda for King Deluxe and Harbor Suite (–$12). Revenue team has a screenshot + time-stamped scan record. The suite upsell on your booking engine is also below the scroll fold on mobile. Two fixes below that should recover ~$2,340/mo.

Suggested talking points

  • Restore Agoda parity — one-click fix via your channel manager's override.
  • Move suite upgrade above the Select Room scroll on mobile.
  • Re-scan tomorrow to confirm both land.

2 room types affected (King Deluxe, Harbor Suite). Deep Bench has the screenshot + scan record. Revenue loss compounds until restored.

$780 / night est.

Mock view — illustrative data. The real artifacts render with your hotel’s rubric, team, and brand voice within 48 hours of deploy.

Where direct booking actually happens

Most guests decide in the first 90 seconds on your site. We score every one of those seconds.

Different from the usual tools

Not just rates. The full funnel.

Rate intelligence tools tell you your price. Lighthouse tells you your page speed. DeepBench tells you the full funnel — rate, presence, experience, conversion — and the specific coaching action for each finding.

$299/property/mo flat — Scan tier.

See where your digital funnel is leaking revenue. Free scan. 60 seconds. No credit card. See full pricing →