# Digital Intelligence

## Your booking engine, chatbot, and Google presence — _graded every day._

DeepBench scans every public-facing digital touchpoint at your property and compares it against your comp set in real time.

## What we measure

### Every public-facing digital touchpoint, every day.

#### Booking engine

Speed, clarity, upsell prominence, and funnel drop-off points.

#### Chatbot behavior

Does your chatbot convert — or does it redirect guests to OTAs?

#### Rate parity

Across OTAs, metasearch, and direct. Real-time parity and compression alerts.

#### Google Business Profile

Completeness, freshness, and response-rate to reviews.

#### AI-search visibility

Citations in ChatGPT, Perplexity, and Gemini for the searches your guests actually run.

#### Confirmation & pre-arrival email

Scored for upsell prominence, personalization, and upgrade offer timing.

## What you get

### Ranked, dollarized fixes — not a 40-page audit PDF.

#### Digital ROS

A weekly 0–100 score trending the digital side of your revenue opportunity.

#### Ranked fixes

Sorted by dollar impact. Not an alphabetical to-do list. Not a priority-all-5 PDF.

#### Parity alerts

Real-time alerts the moment an OTA goes out of parity with your direct rate.

#### Comp set benchmarking

Add-on: 5 competitor properties scanned daily against the same rubric.

#### Technical hygiene

Meta descriptions, schema markup, featured-snippet performance, and Core Web Vitals.

#### Ships standalone

Starts at $299/property/mo flat on Scan — or baked into every higher tier.

## Digital findings, rendered three ways.

A scored interaction, a coaching action pre-written for the manager, and a real-time alert — rendered here with sample data shaped the way Deep Bench ships them.

### Overall QA

64/ 100

#### Rubric

Digital ROS v2

- Rate parity vs. OTAs 55

Agoda showing $12 lower on 2 room types  
- Booking engine speed 88  
- Upsell prominence 42

Suite upgrade buried two clicks deep  
- Confirmation email 78  
- Google profile freshness 70

### Draft email

Parity break + upsell placement — Moxy Portland

Chris — parity has slipped on Agoda for King Deluxe and Harbor Suite (–$12). Revenue team has a screenshot + time-stamped scan record. The suite upsell on your booking engine is also below the scroll fold on mobile. Two fixes below that should recover ~$2,340/mo.

### Suggested talking points

- Restore Agoda parity — one-click fix via your channel manager's override.  
- Move suite upgrade above the Select Room scroll on mobile.  
- Re-scan tomorrow to confirm both land.

2 room types affected (King Deluxe, Harbor Suite). Deep Bench has the screenshot + scan record. Revenue loss compounds until restored.

$780 / night est.

Mock view — illustrative data. The real artifacts render with your hotel’s rubric, team, and brand voice within 48 hours of deploy.

## Where direct booking actually happens

Most guests decide in the first 90 seconds on your site. _We score every one of those seconds._

## Different from the usual tools

### Not just rates. The full funnel.

Rate intelligence tools tell you your price. Lighthouse tells you your page speed. DeepBench tells you the full funnel — rate, presence, experience, conversion — and the specific **coaching action** for each finding.

### $299/property/mo flat — Scan tier.

See where your digital funnel is leaking revenue. Free scan. 60 seconds. No credit card. See full pricing →