ROI calculator
Model your Deep Bench ROI in 60 seconds.
Four inputs. Four outputs. Share the link with your GM or ownership group in one click. Everything is directional — we call it that when the math gets rough, and we don’t count any upside we can’t point to in a real Deep Bench account.
Your property
Inputs
- Rooms: Property size. Used for per-room pricing and compliance exposure.
- Reservation calls / month: Industry average: 3–5× room count. Pull from your PBX if handy.
- Front-desk headcount: FDA + FDM + reservationists. Used for coaching-time savings.
- Average daily rate (ADR, $): Used to dollar-weight upgrade and parity findings.
Cost Tiers
- Scan: $299 flat
- Scan + Ingest: $3/room, min $599
- Intelligence: $5/room, min $999
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Est. Monthly Upside
- $10,591: Directional. Stacks recovered upsell + compliance + coaching-time value.
Deep Bench Cost
- $599/mo: Scan + Ingest tier · 120 rooms
Payback
- 0.2 wk: First month of upside paying back onboarding effort.
ROI
- 17.7× monthly See it on your hotel
Missed-Upsell Recovery
- $3,300: 600 calls/mo · assumes ~10 pts lift on suite-upgrade offer rate at ~$55/upgrade.
Compliance-Failure Cost Avoided
- $5,544: Hilton / Marriott flags assess 1–3% brand-compliance fines on weak-scoring properties. Models 1% of ADR × occupancy.
Coaching-Time Saved
- $1,747: 8 teammates × ~2 hrs/wk of FOM coaching prep replaced by auto-drafted digests (@ $42/hr blended).
Net Monthly ROI
- $9,992: Monthly upside minus Deep Bench subscription cost at Scan + Ingest tier.
How we got here
Assumptions (all adjustable with your revenue team)
- • Suite upgrade value = 25% of ADR per upgrade sold.
- • Baseline suite-upgrade offer rate on calls ≈ 40%; Deep Bench customers move +10 pts within 60 days based on coaching follow-through.
- • Brand-compliance exposure ≈ 1% of monthly room revenue for a below-threshold property (flag programs vary).
- • FOM / DOSM coaching prep ≈ 2 hrs/teammate/week before Deep Bench; auto-drafted digests reduce this by ~65%.
- • Cost is list price for Scan + Ingest; Enterprise and portfolio pricing negotiated separately.
Numbers are honest-directional, not guaranteed. We’d rather say this upfront than sell a forecast.